For Valley Crossing Digital (VCD), supporting Coatesville’s business community began before the company was even officially established. Through an early connection with the 2nd Century Alliance, the digital marketing agency found an opportunity to contribute to the city’s ongoing revitalization efforts while building lasting relationships within the local business community.
Before launching Valley Crossing Digital, owner Braedon Swindler connected with the team at 2nd Century Alliance to learn more about Coatesville’s businesses and downtown district. The organization’s dedication to the city made an immediate impression, laying the groundwork for a partnership that would continue for approximately five years.
Throughout that time, Valley Crossing Digital supported several of the organization’s marketing and communications initiatives, helping expand its reach and promote programs benefiting the Coatesville community.
One of the agency’s key contributions was website development for the Made in Coatesville Incubator, an initiative supported by 2nd Century Alliance. VCD also assisted with social media management and email marketing campaigns, helping the organization communicate with existing audiences and share information about new initiatives.
These efforts provided ongoing marketing support for the Made in Coatesville Incubator while helping 2nd Century Alliance maintain communication with the businesses and community members it serves.
Although the formal partnership has since concluded, Swindler emphasized that the relationships established through 2nd Century Alliance remain valuable today.
The relationships established through 2nd Century Alliance have remained valuable to Valley Crossing Digital long after its work with the organization concluded. For Swindler, those connections reflect the company’s philosophy of “community-centered marketing solutions,” where supporting local organizations creates opportunities for meaningful collaboration and a lasting impact on the communities they serve.
