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Looker Books’ Valentine’s Day Promotion Helps Support Local

Feb 8, 2024 | Coatesville, Downtown

As Valentine’s Day approaches, Looker Books in Coatesville is gearing up for its annual Blind Date with a Book promotion. This beloved event, now in its second year, invites book lovers to take a leap of faith into the literary unknown.

The Blind Date with a Book promotion is a unique concept where books are meticulously wrapped to conceal their covers, leaving customers to rely solely on a brief description written on the wrapping. This innovative approach encourages readers to step outside their comfort zones and discover new authors and genres they might not have otherwise explored. Additionally, these mystery books are offered at discounted prices, adding an extra layer of incentive for adventurous readers.

Building upon the success of previous years, Looker Books owner Dana Looker has decided to infuse this year’s promotion with a community-focused twist. Recognizing the vibrant local business scene in Coatesville, Dana has devised a plan to promote all Made in Coatesville (MIC) businesses alongside the Blind Date with a Book promotion.

The new initiative entails offering customers a $1 off coupon to any participating MIC business with the purchase of a promotional book. Customers simply need to present the coupon at a participating MIC business to redeem their discount. At the end of February, Dana Looker will reimburse the businesses for the discounts honored, fostering collaboration and support within the community.

As anticipation mounts for the Valentine’s Day promotion, Dana invites the Coatesville community to embrace the spirit of adventure, discovery, and local pride. With books waiting to be unwrapped and hidden treasures to be found, this year’s Blind Date with a Book promises to be an unforgettable journey.

For more information about the Blind Date with a Book promotion and a list of participating MIC businesses, visit madeincoatesville.com stop by the store located at 228 Lincoln Hwy E, Coatesville, PA 19320. Like the article? Meet Dana Looker here.

Posted by Monica Ferguson

Monica is a senior at West Chester University studying Digital Marketing. She is excited about moving to Chester County and eventually starting her career there after graduation.

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